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Are you a direct seller or small business owner? Do you use Pinterest as part of your marketing plan? If not, you are missing out on such an important tool. Did you know that the Pinterest market is where it is at with 80% women between the ages of 25 and 55? Many people have made their business thrive because of Pinterest Strategies.
Let’s look at 10 ways to get your Pinterest game on point. Want a training that takes you step by step through the process? Want to know more Pinterest Strategies? Find out more information HERE.
10 Pinterest Strategies To Help Get You Noticed
1) Avoid inconsistent pinning. According to Pinterest, it is better to post 7-10 pins per day than to post 100 pins one time a week. Posting consistently shows Pinterest that you are committed to their platform.
2) When sizing your images, Pinterest prefers vertical images that are 600×900 px. Unlike other platforms such as Facebook and Instagram, Pinterest likes it pin size to have a 2:3 ratio.
3) Make sure your content is useful and actionable. Users are looking to solve a problem (their problem, not yours). Your pin should convey an action to take. You need a good call to action (CTA) in your description.
4) Did you know the first five pins you save each day is prioritized for distribution? What does this mean? It means you need to save to the most relevant boards FIRST. It is okay to pin to multiple boards, just make sure to save to the most relevant first.
5) Review your analytics for your top traffic-driving content. Create content based on your top performing posts. Once you find out which boards perform the best, make sure to pin to those frequently (refer to #4).
6) Make sure your website/blog is Pinterest friendly. People need to be able to repin from your blog. Did you know that fresh pins that are pinned straight from your blog and uploaded directly onto Pinterest get more priority than just simply repinning? Original content is better!
7) Create different types of images and save to the same source. Make sure to vary both the image style and use different pin descriptions to increase exposure in Pinterest’s smart feed and SEO (Search Engine Optimization). Compare the results of each. If one outperforms the other, than use that style as a guide.
8) When creating your images, don’t forget that size matters. Pinterest likes 600×900 px. Use a good quality image with an easy to read text overlay. Don’t make it complicated, simple is usually better.
9) It use to be a big no no to use hashtags on Pinterest, however it is now encouraged with minimal use. Pinterest encourages you to use 1-2 hashtags right after the description. Make sure to use them wisely, think keywords (see #10)
10) As the saying goes, I saved the best for last or in this case I saved the most important for last. Keywords, keywords, keywords. This is how Pinterest finds your content. You need rich keywords in your profile, your pin description, your board descriptions, images (don’t forget to describe the image in the alt tag!), and image file names. Don’t be too cute or specific in your keywords, directly state what you are pinning. Make sure not to over keyword, this could seem spammy and may even hurt your SEO. In your descriptions it is best to use 2-3 keyword-rich sentences with hashtags.
Hopefully you found these 10 tips on upping your Pinterest game helpful. Continue to create great actionable content, with rich keywords, and stay consistent on the Pinterest platform. Would you like more in-depth, step by step training? CLICK HERE FOR MORE INFORMATION.
IF YOU ENJOYED THIS POST, I’D LOVE FOR YOU TO FOLLOW ME ON PINTEREST AND DON’T FORGET TO PIN IT!
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